What Is Motion Graphic Animation?

Motion graphic animation could also be referred to as graphic design animation. It is the process of animating a basic 2D/3D graphic design by adding some movement. For example, have you ever seen a logo spinning around? Well, that's motion graphics for you!

This popular form of graphics has the incredible ability to evoke human emotions and captivate an audience bigger than usual. It helps to build a personal connection with audience, to improve their skills to comprehend and boost information retention.

Though motion graphics do not require voiceovers, it's often advised to add background music and clear copy to them so that the message could be adequately conveyed. The understanding level of motion graphic animations most often depends on the copies you add or the icons that have been integrated. The better copy and icons you integrate, the bigger are the chances that your story would reach and convert a vast audience.

How Is Motion Graphic Animation Helpful To Your Business?

Motion graphic animation is a powerful means of communicating your brand's message. It brings versatile ways of representing your brand to the audience and can get you an extensive clientele.

You can hire a versatile motion graphic animation service and get yourself the best explainer videos, ads, logo animations, animated movies, and much more prepared that can help in expanding your brands' reach and conversion.

Here's the list of top advantages you get by hiring a stellar motion graphic animation service!

Time & Cost-Effective

Compared to the other forms of video content, motion graphic animations are incredibly low cost and time-efficient. In addition, they do not require the integration of good voiceovers to help you attain the objectives. Instead, they are self-explanatory and engaging enough to retain a huge audience.

Aesthetically Unique

Your ad copy written in a simple text might not get the attention a motion graphic animation would get. They are aesthetically unique and pleasing – capable of grabbing massive attention and winning a huge audience.

It is a great means of helping your audience retain the information you've delivered – increasing brand loyalty – eventually contributing to the business growth.

Highly Adaptable

Motion graphic animations are small, unique, and adaptable content that could be shared via multiple platforms and can easily be seen and understood without much effort. All the information you wish to deliver could appear on the screen when a user comes across them. They do not require putting on the music and tapping to see the caption, etc. Everything you wish to convey exists to the front for your audience.

The Three Popular Types of Motion Graphic Animations

Videos are a great means of engaging the audience no matter what story you wish to convey. However, these videos' direct impact on the audience could be devised into three main categories. They include –

Emotive Videos

These videos are primarily focused on driving a particular emotional response from the audience. The response could be both positive and negative, depending on the context of your story. Whether it's negative or positive, the viewer shall be triggered enough to take the desired action.

Explainer Videos

These videos help the viewer understand a particular product or service you offer. It is an incredible video animation approach when the message you wish to deliver is extensive and technical enough to cause difficulty in understanding otherwise.

Promotional Videos

The central motto of a promotional video is to convert potential audiences into clients. These motion graphic animations are more of a sales pitch, explaining your offer and services in front of an audience in a much interactive and engaging manner.